15 years of experience in UX, Interaction, and Visual Design. I thrive leading teams to problem-solve mission-critical objectives through data-driven decision-making in highly collaborative environments.
Launched a site redesign by creating and implementing a comprehensive style guide with new logos, brand colors, font families, and UI library component styles.
Developed prototypes, and test scripts, while conducting user tests and accumulating feedback data. Utilizing this information allows for quick and effective iterations that produce modern features.
The web app's information architecture was reorganized to create new, simpler user flows, which increased conversion and usability. Reported directly to the CEO and led various teams and consultants.
Photoshop Illustrator Invision Studio Figma User Testing Style Guides Design SystemDesigned and launched the official mobile application for members to perform their roles at club meetings, available on both Android and Apple stores using Xamarin.
Organized and implemented the beta launch of the company's website, gathering user feedback while acclimating members during the transition.
Modernized Club Central, a CMS tool that was previously form-heavy. The updates resulted in a 25% increase in conversion rates, and a significant decrease in the number of support calls received.
Photoshop Invision Sketch Xamarian TestFlight Flinto Keynote User Testing XAMLCreated online identities for various brands by expanding their art direction into websites, social media, and print materials. Art-directed lifestyle campaigns and product photoshoots to align with the brand's vision and audience.
Increased E-commerce sales and email campaign conversion rates by revising checkout processes and A/B testing designs.
Designed for modern contemporary and high fashion creative brands, including David Meister, Rebecca Taylor, Vince, Lamb and Flag, Scotch and Soda, BLK DNM, and Zobha.
Photoshop Illustrator HTML CSS Style Guides A/B Testing PhotographyDesigned microsites, landing pages, and blogs that increased click-through rates of Classified Leads and Sponsored Ads to generate revenue.
Developed frontend styles using CSS, JS, and HTML.
Contributed to shaping and launching over 150 international high-traffic websites, including Motortrend, Truck Trend, Automobile Magazine, Automotive.com, IntelliChoice, Internet Auto Guide, Hotrod, Importuner, Lowrider, and Off-Road magazine.
Photoshop Illustrator HTML CSSBachelor of Science in Interactive Media & Web Design
Member of the Interactive Media Design Club.
Student tutor and lab equipment tech.